Marketing & Brand Library

Yeix.io

Brand Design System — Computer Engineering Solutions

Logo Variations

Wordmark (Primary)

Use for: Website header, email signatures, marketing materials

YEIX.io

Component: StaticWordmark / Logo

Icon Mark

Use for: Favicons, app icons, social avatars, print materials

Yeix.io icon mark

File: icon-dark.svg

Combined Lockup

Use for: Flyers, social cards, presentations

YEIX.io

Logo Usage Guidelines

Do

  • Maintain clear space around the logo (equal to the height of the icon mark)
  • Use on dark (#1A1A1A) or light backgrounds with sufficient contrast
  • Scale proportionally — maintain aspect ratio
  • Use SVG format when possible for crisp rendering

Don't

  • Change logo colors or add effects (shadows, gradients on the mark)
  • Stretch, skew, or distort the logo
  • Place on busy or low-contrast backgrounds
  • Separate the dot from the wordmark or rearrange elements

Brand Philosophy

Yeix.io bridges practical engineering with approachable service. We help founders and teams ship reliable products — from infrastructure to UX — without the guesswork.

Our design language emphasizes: precision, confidence, blueprint aesthetics, and transparent communication.

Color Palette

Primary Colors

Primary Orange

#FF6B00

CTAs, accents, focus

Primary Dark

#E55A00

Hover states

Dark Background

#1A1A1A

Default body background

Surface & Text Colors

Dark Light

#2A2A2A

Cards, sections

Text Primary

#FFFFFF

Headlines, body on dark

Text Muted

#9CA3AF

Secondary text

Typography

Font family

Montserrat

Weights: 400 (body), 600 (subheads), 700 (headlines), 900 (wordmark)

Headline

Build and ship with confidence.

Body

Managed hosting, DevOps consulting, and cloud engineering for businesses in Alaska and worldwide.

Buttons & UI Patterns

Card pattern

Dark surface with orange accent icon

Section underline

Orange bar below section titles

Blueprint grid

Engineering aesthetic overlay

Voice & Tone

Confident & practical

We explain what matters without jargon. Real engineers, transparent pricing.

Founder-friendly

Low-commitment CTAs. We respect your time and budget.

Local + global

Juneau-based, serving Alaska and worldwide clients.

Writing Guidelines

Do

  • Lead with outcomes — what the client gets, not just what we do
  • Use plain language; explain technical terms when needed
  • Include clear CTAs (free strategy call, contact, tools)
  • Mention Alaska/local when relevant, but don't limit to geography

Don't

  • Use vague promises or buzzwords without substance
  • Oversell or use high-pressure sales language
  • Assume the reader is technical
  • Hide pricing or make engagement steps unclear

Approved Taglines

Primary

  • Build and ship with confidence.
  • Computer Engineering Solutions
  • Managed Hosting, DevOps & Cloud Engineering

Secondary (context-specific)

  • Real engineers. Transparent pricing.
  • If you're not technical, that's okay.
  • Juneau-based. Serving Alaska and worldwide.